Personalize cart abandonment emails with pages visited

The majority of ecommercers have set up basket abandonment email sequences.
The impact on conversion is generally very significant. But this can be even more impactful with some improvements:

  • Coupling email with other channels. For a large basket / customer, it can be very profitable to relaunch by Google / Facebook ads, by an SMS, or even by a telephone call in addition to email.
  • Customize messages as much as possible. In addition to basket products that have not been purchased, you can personalize the email with products whose pages were visited in previous sessions.

With Octolis, you can significantly improve your basket abandonment sequences.
In a few clicks, it is possible to:

  • Recover the pages visited by each individual (or other types of interactions),
  • Generate columns containing the IDs, names, images of the products whose pages have been visited,
  • Synchronize this data in real time with your Marketing Automation tool
  • Synchronize basket abandonment with other tools (Spreadsheet, CRM Commercial, Google/Facebook ADS) to revive multicane basket.
  • Push email offers based on products categories sensitivity

    Most CRM officials spend a lot of time carrying out email campaigns to present new products. The main challenge on this subject is to target individuals who can be interested in these products. We still see a lot of companies shooting their whole customer base every week to present all the new products.

    Thanks to Octolis, it is possible to easily assess the level of appetite of each individual at each product category. The interest is to be able to easily target the top X% of customers who have an appetite for a product category.

    Concretely, how is it going?
    1. Add a “Apperture XYZ Product category” score on each individual. The higher the scoring, the better the probability that the individual buy a product in this category is high. This out of 10 scores will be based on purchasing history, correlations between products, and the pages visited. This is a notation in “decile”, that is to say that 10% of your base will have a score of 10, 20% of your basic will have a note of 9 or 10, etc.
    2. Send these appetite scores to your Email / Marketing Automation in real time
    3. Create ad-hoc segments on each campaign. You can target for example the top 30% of customers appetites to the XYZ category by choosing those whose appetite score is greater than 8.

    Personalize your website with individualized relevant products categories

    The objective is to identify the relevant product categories for each individual. This will allow you to personalize the website to display the recommended categories as a priority, and products that are part of these categories.

    To assess the appetite of each individual with your product categories, we can rely on different:

    • What are the products already bought by this customer?
    • What are the product categories purchased by other customers who have purchased these same products?
    • What are the products that have been visited on the website without being purchased?

    With Octolis, you can activate an easy -to -customize product recommendation score.
    For each client, you will get new columns with:

    • The list of product categories to be recommended in priority,
    • Images, names, description of product categories (to use them as personalization variables).

    All the tables used in Octolis are questionable by API.
    Whenever a customer identifies, your website can recover the product categories to recommend and display them in real time.

    Display a commercial offer on the site for “VIP” customers

    Some customers deserve special attention. Ideally, not only by email, but on all channels, including your website.
    Concretely, if a large customer connects to your website, it may be relevant to display a specific message, to offer him a discount or a special offer.

    To set up this type of customization, you need:
    1. Segment your customer base to identify so -called “VIP” customers.
    2. Allow your website to easily recover the segment of each customer when identified.
    3. Display a specific message or offer for the VIP customer segment.

    With Octolis, you will have a turnkey solution to send the first two points.

    • It is very easy to perform a segmentation based on all your data sources. To identify the VIP customer segment, many rely on RFM segmentation, but it can be another approach.
    • Your website can question the octolis API in real time to recover the customer segment (and other information potentially).
    • For the display of the personalized message, you have to pass “on-site” or “on-site” personalization “tools. We can cite tools like optinmonster for simple things, or beyable, ab tasty or kameleoon for more advanced needs.