Use cases gallery

• Satisfaction

Complete reporting which analyses interactions with customer service.

• Satisfaction

Priorize customer tickets tickets from high potential customers or potential churners.

• Satisfaction

By prioritising the tickets of your VIP customers, you focus your efforts on the customers with the highest LTV.

• Satisfaction

Evaluate the level of satisfaction based on interactions with customer service. The information is then available in your marketing tools.

• Conversion

Evaluate the appetence of each customer to your product categories. When you launch new products, give priority to the most sensitive ones.

• Conversion

Relaunch abandoned carts with products in the cart, but also with products visited during a previous session.

• Conversion

Identify your VIP customers on your website and offer them a specific message when they log in.

• Conversion

Your website queries Octolis to highlight the relevant product categories for each contact.

• Acquisition

In your CRM, sales leads are with website pages visited and marketing email interactions.

• Acquisition

Sales leads are scored according to their engagement and deal size potential to be prioritised in your CRM.

• Acquisition

Your existing customers are synced into a Google / Facebook Ads audience to be excluded, or retargeted in a different way.

• Acquisition

When a contact does not open several emails, it can be very relevant to retarget them via Google / Facebook Ads.

• Acquisition

Build custom Facebook or Google Ads audiences by integrating profiles that resemble your top customers.

• Retention

Identify the passive among your VIP customers and reactivate them via a phone call.

• Retention

For each customer, you have a list of products to recommend based on purchase history, pages visited, etc.

• Retention

Tailor your marketing campaigns to your customers' sensitivity to promotions.

• Retention

Evaluate the level of reactivity of each contact to your messages in order to adjust the marketing pressure.

• Retention

Calculate the average purchase frequency of your recurring customers and adjust the marketing pressure when you observe an advance or a delay.

• Retention

Identify passive customers to reactivate as a priority via email, ads, mail, carrier pigeon, etc.

• Product knowledge

Exclude from your emailings / website pushes products that are below a certain stock level.

• Product knowledge

Dedicated reporting to analyse the ratio between the total turnover generated by a product and the cost of acquiring customers who have bought that product.

• Product knowledge

Reporting dedicated to the analysis of appealing products: nb of first-time buyers, single/multi-buyer ratio, margin level, etc.

• Product knowledge

Complete reporting on the performance of your products: importance of loss-leader products, purchase recurrence, margin level, LTV / CAC ratio, etc.

• Customer knowledge

Ready-to-use reporting to analyse customer retention: loyalty rate, purchase frequency, analysis by cohort according to number of purchases, etc.

• Customer knowledge

A complete analysis of performance by RFM segment: number of sales, average basket, LTV, level of commitment, etc.

• Customer knowledge

Complete reporting to know your customer base: breakdown according to socio-demo criteria, field completion rate, purchasing behaviour, etc.