Adjust marketing pressure per contact

  • Retention

Marketing pressure is measured through the number of messages sent to your contacts over a given period. With increasingly multichannel marketing, it is obviously more and more difficult to measure and adjust the level of marketing pressure.

With Octolis, it becomes much simpler.
For each contact, you will have new columns in your marketing tools to know:

  • How many messages he received: emails, sms, letters, etc.
  • How many messages have obtained a return: opening, click, response, etc.
  • To what extent is the contact is “over-pressure” or “under pressure” compared to the others in order to adjust the level of future pressure.
  • To what extent contact reacts well to an increase in marketing pressure. In other words, if I continue to send him messages, do I have a chance to generate more feedback, or on the contrary to generate a unsubscription.

⭐⭐Retention rate, LTV
Data sources
  • Customer
  • Transactions
    Marketing Automation

Can’t wait to see
Octolis in action?

Please get in touch for demo and trial version access.