It is an increasingly frequent practice. The interest is double:
- Limit ADS expenses on customer profiles that have just bought.
- Check marketing pressure, avoiding aggressive appearance with many advertisements with an active client.
In practice, it is not necessarily so easy to set up because Google / Facebook ADS mainly have web conversions collected thanks to a pixel installed on your site. And your customers may not buy only on the website.
With Octolis, it becomes very simple
- Create a segment of active customers from purchases / reservations from several data sources
- Synchronize this audience with Google/Facebook Ads.
Synchronization takes place in almost real time.
Whenever a contact enters the definition of the segment, it will be added to the ADS Google / Facebook audience.