Exclude your existing customers from Ads campaigns

  • Acquisition

It is an increasingly frequent practice. The interest is double:

  • Limit ADS expenses on customer profiles that have just bought.
  • Check marketing pressure, avoiding aggressive appearance with many advertisements with an active client.

In practice, it is not necessarily so easy to set up because Google / Facebook ADS mainly have web conversions collected thanks to a pixel installed on your site. And your customers may not buy only on the website.

With Octolis, it becomes very simple

  • Create a segment of active customers from purchases / reservations from several data sources
  • Synchronize this audience with Google/Facebook Ads.

Synchronization takes place in almost real time.
Whenever a contact enters the definition of the segment, it will be added to the ADS Google / Facebook audience.

Impact
⭐⭐ Acquisition
Data sources
  • Customer
  • Transactions
Destinations
    Google / Facebook Ads

Can’t wait to see
Octolis in action?

Please get in touch for demo and trial version access.