Most companies have around 70% of their customer base which reacts very little to emails. Obviously, the reactivation channels must be diversified, but it is not always easy in practice.
All CRM / Marketing Automation tools do not allow you to reactivate non -email openers via an ADS campaign.
With Octolis, it becomes very simple. In a few clicks, you can:
- Create a segment of contacts that have not opened an email for some time (+ other criteria based on other data sources)
- Synchronize this audience with Google/Facebook Ads.
Synchronization takes place in almost real time.
Whenever a contact enters the definition of the segment, it will be added to the ADS Google / Facebook audience.