The objective is to identify the relevant product categories for each individual. This will allow you to personalize the website to display the recommended categories as a priority, and products that are part of these categories.
To assess the appetite of each individual with your product categories, we can rely on different:
- What are the products already bought by this customer?
- What are the product categories purchased by other customers who have purchased these same products?
- What are the products that have been visited on the website without being purchased?
With Octolis, you can activate an easy -to -customize product recommendation score.
For each client, you will get new columns with:
- The list of product categories to be recommended in priority,
- Images, names, description of product categories (to use them as personalization variables).
All the tables used in Octolis are questionable by API.
Whenever a customer identifies, your website can recover the product categories to recommend and display them in real time.