Customize Consent Preferences

We use cookies to help you navigate efficiently and perform certain functions. You will find detailed information about all cookies under each consent category below.

The cookies that are categorized as "Necessary" are stored on your browser as they are essential for enabling the basic functionalities of the site. ... 

Always Active

Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.

No cookies to display.

Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.

No cookies to display.

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.

No cookies to display.

Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.

No cookies to display.

Advertisement cookies are used to provide visitors with customized advertisements based on the pages you visited previously and to analyze the effectiveness of the ad campaigns.

No cookies to display.

Push email offers based on products categories sensitivity

  • Conversion

Most CRM officials spend a lot of time carrying out email campaigns to present new products. The main challenge on this subject is to target individuals who can be interested in these products. We still see a lot of companies shooting their whole customer base every week to present all the new products.

Thanks to Octolis, it is possible to easily assess the level of appetite of each individual at each product category. The interest is to be able to easily target the top X% of customers who have an appetite for a product category.

Concretely, how is it going?
1. Add a “Apperture XYZ Product category” score on each individual. The higher the scoring, the better the probability that the individual buy a product in this category is high. This out of 10 scores will be based on purchasing history, correlations between products, and the pages visited. This is a notation in “decile”, that is to say that 10% of your base will have a score of 10, 20% of your basic will have a note of 9 or 10, etc.
2. Send these appetite scores to your Email / Marketing Automation in real time
3. Create ad-hoc segments on each campaign. You can target for example the top 30% of customers appetites to the XYZ category by choosing those whose appetite score is greater than 8.

Impact
⭐⭐ Conversion
Data sources
  • Clients
  • Customer
  • Web pages visited
Destinations
    Marketing Automation

Can’t wait to see
Octolis in action?

Please get in touch for demo and trial version access.