The objective is to know for each customer which products are most likely to generate a new order. The product recommendation takes into account several criteria:
- What are the products already bought by this customer?
- What are the (categories of) products purchased by other customers who have purchased these same products?
- What are the products that have been visited on the website without being purchased?
With Octolis, you can activate an easy -to -customize product recommendation score.
For each client, you will get new columns with:
- The list of IDS Products to be recommended as a priority,
- The list of product categories to be recommended as a priority,
- Images, names, product description to recommend.
These new columns will be synchronized in real time in your emailing / marketing automation tool so that you can use them as personalization variables in your emails.