We are talking about promophile customers to characterize customers who mainly buy products with commercial discounts. It may be very useful to identify promophiles in order to target them in certain promotional campaigns, or on the contrary to exclude them.
With Octolis, you will have an updated promophilia score for each customer for each purchase.
- This score is based on the purchase propensity made with a discount, in value and number of purchases.
- This score will be synchronized in real time with your emailing/marketing automation tool.
You can personalize this score easily. For example, you can adjust the weight of the criteria such as the repair volume on the cumulative CA or the number of purchases with discount, or to calculate this score only for customers who have made more than 3 purchases.