Understand the characteristics of my customer base

There are several interests to have a solid base for customer knowledge:

• Know the main characteristics of your customer base
• Identify opportunities on certain segments
• Measure the impact of your actions

Thanks to Octolis, you have the two pillars of customer knowledge at your disposal:

• Complete update reporting automatically
• Capacity to answer ad-hoc questions

Standard reporting on customer knowledge makes it possible to answer questions like:

• Who are my customers: age, gender, geographic distribution, etc.
• To what extent my customer base is usable: completion level of the main fields, distribution of optins, etc.
• What is their purchasing behavior: decomposition according to the number of purchases, evolution frequency of purchase, cumulative CA monitoring according to different characteristics, etc.