Understand the characteristics of my customer base

  • Customer knowledge

There are several interests to have a solid base for customer knowledge:

  • Know the main characteristics of your customer base
  • Identify opportunities on certain segments
  • Measure the impact of your actions

Thanks to Octolis, you have the two pillars of customer knowledge at your disposal:

  • Complete update reporting automatically
  • Capacity to answer ad-hoc questions

Standard reporting on customer knowledge makes it possible to answer questions like:

  • Who are my customers: age, gender, geographic distribution, etc.
  • To what extent my customer base is usable: completion level of the main fields, distribution of optins, etc.
  • What is their purchasing behavior: decomposition according to the number of purchases, evolution frequency of purchase, cumulative CA monitoring according to different characteristics, etc.

⭐⭐ Customer knowledge
Data sources
  • Customer
  • Transactions
    Reporting tools

Can’t wait to see
Octolis in action?

Please get in touch for demo and trial version access.